Description of Services

PUBLIC RELATIONS, DIGITAL MARKETING, AND SOCIAL MEDIA

   WE KNOW WHAT PEOPLE ARE SEARCHING FOR


Our teams are avid explorers and users of both popular and emerging social media platforms. AD Consulting understands how to create and execute digital marketing campaigns that build brand awareness, increase sales, and improve search rankings. We are story tellers - and use all forms of media to communicate our clients' messages.

WE MAKE BUSINESSES MORE "LIKABLE"


AD Consulting’s digital marketing division is comprised of our social media team, SEO/content specialist team, and creative services group. Whether working on highly focused campaigns or integrating across platforms, our team combines the technical and creative expertise with the consumer-savvy and professional business acumen that clients have come to trust from AD Consulting.We believe that it is the combination of tactical expertise and creativity combined with seamless integration into your PR strategy that makes AD Consulting the right partner for your digital marketing campaign.


WE UNDERSTAND THAT MEDIA MOVES FASTER THAN EVER


We help clients develop, execute, and manage multi-faceted digital media campaigns that enhance the visibility for brands and help build connections with audiences. From the creation of engaging organic content across social media platforms to analyzing your target audience and enacting data-driven social media advertising strategies, AD Consulting has an unparalleled understanding of social media. We use social media to help our clients further build their businesses.


OUR DIGITAL AND SOCIAL MEDIA CAPABILITIES INCLUDE:

  • Social Media Strategy & Analysis
  • Social Listening & Metrics
  • Content Creation
  • Community Management
  • Social Advertising (Paid)
  • Social Brand Campaigns & Influencer Programs
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Blog Development and content creation
  • Online Reputation Management (ORM) and Online Crisis PR
  • Website Audit
  • Website Design and Build
  • Website Analytics and Reporting


A DIGITAL APPROACH FOR THE DIGITAL WORLD

Our agency prides itself in shaping and developing the online reputation of our clients. Aligning with your business and brand goals, we create digital experiences that elevate your digital presence. 

PR & BRANDING

  Our specialized practice areas are designed to raise our clients' brand, sales, and bottom-line. We implement powerful, proactive, and passionate media relations efforts, and offer a comprehensive range of marketing services to meet the unique needs of every client. Our clients look to us for results and we deliver. Our agency thrives on solving challenges and creating new strategies to help our clients succeed.

INTEGRATED PR & BRANDING

AD Consulting designs and executes integrated marketing campaigns that resonate across channels, thus expanding your brand's ability to speak directly to your target audiences. Taking an omnichannel approach allows us to orchestrate a seamless brand experience for your customers while maximizing your ROI. We enable integrated marketing programs to support every client's growth strategy and brand ambitions. Our integrated marketing campaigns target, attract, and motivate your audience.

PRODUCT INTEGRATION

AD Consulting empowers brands to reach their target audiences through proactive product placement. Our expertise enables us to help products shine through the clutter in a crowded, distracted market. Seeing a product in a magazine, television show, or movie directly influences consumer opinion and increases buzz and sales. We are skilled at brand integration in all aspects of media, increasing brand awareness and driving consumers to purchase.


Our product integration & PR capabilities include:


  • Brand Strategy, Positioning and Messaging
  • Industry and Competitor Research & Analysis
  • Media Strategy and Media Relations
  • Trend Forecasting
  • Traditional & Digital PR Campaigns
  • Influencer Seeding & Campaigns
  • Press & Consumer Events
  • Surveys & Infographics
  • Strategic Partnerships & Co-branding
  • Media Training

INFLUENCER RELATIONS

 We curate our recommendations to ensure your brand is connected with the right influencers for each initiative and we work with our influencer community to craft content that resonates with your audience. Our influencer campaigns are built with a results-first approach; asking first what action or emotion are we seeking from the audience? From there, we select the right personalities, create meaningful content and build tracking and analytics into the campaign to deliver true impact.From foodies to fashionistas, moms to models, C-Suite to entertainment elite, we know how to customize influencer programs for your specific needs and audience.
Our influencer marketing, celebrity sponsorship & PR branding capabilities include:

  • Strategic Celebrity Partnerships
  • Talent Procurement and Recruitment
  • Influencer Marketing Agency Initiatives
  • Brand Loyalty Programs
  • Spokesperson Alignment & Development